In the voice of Amin Guenim, business development director of the Chilean company, Algramo, the most innovative reuse/refill company in the world, attendees of this conference, will be able to learn about and judge by themselves the infinite possibilities that various packaging reuse/refill business models bring to brands and manufacturers of consumer products. In this keynote speech, attendees will be able to draw inspiration on the scope and potential of one of the most powerful paths towards circularity in packaging, recommended by organizations such as the Ellen MacArthur Foundation. This entity has precisely mentioned how converting 20% of plastic packaging via reuse models represents an estimated $10 billion business opportunity, and that stands as a crucial element in the search to eliminate plastic waste. 

In this session, attendees will: 

• Learn about possible and successful reuse/refill models – Algramo success stories in Chilean retailing. 

• Know the advancements made by Algramo alongside Nestlé. 

• Better understand and assess the impact of the world first smart refilling system for flexible packaging. 

• Tour successful “on the go” packaging reuse models.