According to the latest data from Statista Digital Market Insights, the Latin American e-commerce market reached a retail sales value of 125 billion dollars in 2022 and it is expected that by 2027 this figure will almost double and exceed 243 billion dollars. This boom in e-commerce enhances the leading role of packaging and makes it a strategic partner for consumer goods manufacturing companies to innovate and convey a more complete vision of their brand to consumers. This conference delivered by an international knowledge leader of the European Brand and Packaging Design Association, epda, Uwe Melichar, will explore the challenges, opportunities and perspectives of e-commerce and the incredible possibilities that open for Latin American packaging professionals to surprise end users from virtual shelves. 

In this session attendees will: 

• Understand the current panorama of e-commerce and its relationship with packaging innovation. 

• Discover valuable information on technological trends in packaging innovation for e-commerce. 

• Explore the future synergies of e-commerce and packaging design.