As AI becomes more integrated into packaging design and development, it is crucial to analyze what new skills and knowledge will be essential for packaging development professionals and to explore what type of education or training is key to adapting to these changes.

In this roundtable, we will discuss with Latin American packaging design experts important aspects such as:

• How can packaging designers/developers in Latin America balance AI-generated ideas with human creativity?
• We will explore how AI can enhance, rather than replace, the creative processes of packaging designers/developers.
• What are some innovative packaging design processes or AI-enabled tools that could transform the industry?
• We will examine how AI changes traditional design processes and highlight emerging tools or methodologies.
• We will look at creative ways AI can contribute to developing more innovative packaging solutions.