Name
From Concept to Shelf: Integrating Packaging Innovation Across the Value Chain
Date & Time
Wednesday, November 20, 2024, 11:05 AM - 11:35 AM
Description

This panel will feature leading experts representing different links in the value chain of the packaging industry in Latin America, who will share unique perspectives and best practices to ensure that innovation truly permeates all levels of the CPGs and the chain, and is not something exclusive to a research and development team. The panelists will discuss strategies for brands to capitalize on consistent packaging innovation processes, highlighting the importance of collaboration and fostering a culture of innovation at all levels of the company.

Attendees of this panel will:

  • Identify emerging trends and best practices for packaging innovation throughout the value chain, from experts from leading organizations with great influence in the industry.
  • Learn how packaging innovation impacts the production chain of consumer packaged goods, from design conceptualization, manufacturing and production, to distribution and marketing.
Jesús Núñez Jorge Maquita Edgar Bonfil Arias