Experts from different disciplines of our industry will hold in this opening Panel a deep and inspiring conversation to identify the current megatrends in the Latin American market and analyze how they are generating key synergies to accelerate innovation in their packaging. Synergies that allow packaging professionals to generate disruptive strategies not only in response to the needs and demands of consumers in the region, much better informed and constantly evolving, but also shedding light to the identification of new paths, methods, and possibilities for packaging innovation. 

In this session, attendees will: 

• Gain insights and foresight to locate the opportunities to accelerate packaging innovation. 

• Identify megatrends such as circularity, the e–commerce boom, artificial intelligence, IIoT, and augmented reality, among many others— as crucial platforms which open great possibilities to achieve truly winning and disruptive packaging solutions. 

• Understand how collaborative work with different stakeholders across the value chain can leverage significant synergies and possibilities to generate innovative and high–impact processes for their packaging.