One of the highly recognized experts in packaging design in the world, and with most expertise and knowledge of the packaging market in Latin America, Hernán Braberman, will talk us through today’s trends in design and materials, tendencies that are allowing brands in our region to literally jump out of the box and generate truly memorable experiences for end users through provocative, and disruptive, packaging, while tearing down paradigms and preconceived ideas that hinder innovation and differentiation, not only on physical shelves, but in the virtual marketplace. Get ready with this keynote conference for a fascinating and inspiring journey through the mosaic of opportunities that the latest trends in design, innovative materials, formats, and other alternatives that are here to help your brand transcend with game-changing packaging. 

In this session, attendees will: 

• Explore the top design trends in the world and in Latin America that are showing how the next generation of packaging will look like. 

• Know different graphic and structural strategies that can make a difference and achieve a better expression of a brand, allowing to tell stories in more eloquent and selling ways, and to make authentic emotional connections with the end user. 

• Capitalize on the possibilities that the industry megatrends offer to innovate from the design of packaging.